DeWalt brand is a worldwide producer of industrial, woodworking and construction power tools. It produces a line of XRP, compact and lithium cordless drills. The battery used for the drill can run one of the may tools like the circular saws and the impact wrenches. It has built its mane for over ten years through engineering, building and designing tough, long lasting tools. For example, Raymond invented a radical arm saw in 1923 that has continued to set the durability and quality standards. Since then, precise, rugged, tough, powerful and reliability became the company’s trademark names. The acceptance of its products throughout the world has made it the number one professional power tools seller. The brands components are manufactured in China, Mexico, Taiwan, Brazil, Japan, Thailand, USA and Czech Republic. The components are then assembled in China, Mexico and Taiwan.
The company has managed to turn most of its customers into great influencers. They have achieved this through producing top notch products. They managed to overcome the big challenge of transforming from a small business to a business brand name and to a household product that is used in almost every homestead. During its launch, a strong marketing team was created. The team focused on user friendly approach that coincided with the launch of the product line. The team focused on local settings and job sights where construction and contractors building homes or working on industrial projects can be found. They made dramatic and memorable demonstrations that attracted a number of customers to try the new products. The company also introduced a contractor appreciation program. The program rewarded any buyer who bought five tools with an extra tool for free. This marketing strategy was very successful and created numerous long term brand loyalty.
This marketing strategy played a major role in creating a brand name that is respected not only for its top notch quality, but also for the excellent marketing and customer services. The branding strategy aimed at making its products an everyday tool paid off tremendously. This is because the customers felt a great emotional connection to the company and its products. They in-turn became brand ambassadors and spread the product use to friends and relatives.
Before buying any DeWalt tools, ensure that the staff attending to you tests it to avoid any operational problems that may disappoint you while at work.